Neil A Conway

SEO Book.com ~ SEO Training Made Easy.

One of the de-facto resources for beginning SEO.  Once you understand the fundamentals, then you can move things forward.

I would strongly recommend this for web developers and others would like to improve their reach on the search results.

One word of caution though, you are not going to place in the top-ten with only the information here unless you have a very particular or low competition word.

Consider StomperNet, SEOBraintrust, or other type group and ask a lot of newbie questions.  These groups don’t mind and the answers will be better than what you buy for an amazingly low, one time price of X dollars! 

Neil